L-R: Eneze Lawal, Channel & Category Manager Mainstream Brands, Nigerian Breweries Plc.; Mfon Bassey, National Trade Marketing Manager, Nigerian Breweries Plc.; Lagos state Winners from the Bar Man Loyalty scheme; Ayodeji Adesina, Area Sales Manager, Nigerian Breweries Plc; and Adebowale Adegun, Trade Marketing Execution Manager East &  West, Nigerian Breweries Plc at the presentation of prizes to winners of the Bar man Loyalty scheme in Lagos

Nigerian Breweries, Nigeria’s leading brewing company, proudly celebrates the winners of its Bar Man Loyalty Scheme, a nationwide initiative recognizing the dedication and hard work of bar outlets across the country. Launched in August 2024, the eight-week competition rewarded top-performing bars across six regions, with winning outlets taking home a share of over ₦6 million in cash prizes.

The Bar Man Loyalty Scheme was designed to honor the essential role that bar outlets and their staff play in shaping the consumer experience. From making recommendations to serving with a smile, bar men and women are at the heart of consumers' engagement, ensuring Nigerian Breweries' products reach consumers with the care and enthusiasm they deserve.

“Our bar outlets are the front line of our customer and consumer connection,” said National Trade Marketing Manager, Mfon Bassey. “They introduce our products, create memorable experiences, and build lasting connections with our consumers. This scheme allowed us to recognize their hard work and the invaluable role they play in the success of our brands”

The top three outlets in each region were celebrated for their outstanding performance, with cash prizes awarded to acknowledge their dedication and collective achievements. The scheme also included weekly bonuses, allowing outlets to earn additional rewards for their exceptional customer service and commitment to promoting Nigerian Breweries' products.

With the success of the Bar Man Loyalty Scheme, Nigerian Breweries is proud to continue supporting and empowering bar outlets across Nigeria. This initiative is just one of the many ways the company recognizes the vital contribution of bar staff to its brands and the hospitality industry as a whole.

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