L-R: Maria Shadeko, Portfolio Manager, Premium Brands, Nigerian Breweries Plc.; Peter Ani, Brewery Manager, Ama Brewery, Nigerian Breweries Plc.; Ayodele Lawal, Sales Director, Nigerian Breweries Plc.; Chinwe Ude, Zonal Business Manager- East, Nigerian Breweries Plc.; Chief Johnbul Offor, Nigerian Breweries Distributor; and Kennedy Ekkeh, Regional Business Manager, Enugu at the Trade unveil of Heineken 45cl bottle in Enugu.

Heineken, the world’s most international beer, has proudly unveiled its newly designed 45cl bottle at an exclusive trade event in Enugu.

Attended by top directors of Nigerian Breweries, key distributors, and other trade partners in the region, the event marks a significant milestone in Heineken’s commitment to providing a fresh, modern beer experience tailored to the evolving preferences of Nigerian consumers.

The 45cl bottle is a new addition to Heineken’s premium range, designed with a sleek and stylish aesthetic that appeals particularly to Nigeria’s younger demographic, including Millennials and Gen Z consumers. This new bottle perfectly complements the modern lifestyle, offering a premium option that is both accessible and convenient.

Kolawole Akintimehin, Senior Brand Manager, Heineken, Nigerian Breweries Plc., remarked, “The launch of our 45cl bottle is an exciting development for us. We recognize that today’s consumers are looking for more than just a drink—they want a product that fits seamlessly into their lifestyle. The new 45cl bottle is designed with this in mind, combining style and practicality to deliver a satisfying and premium experience.”

Maria Shadeko, Portfolio Manager, Premium Brands, Nigerian Breweries Plc, added, “We are thrilled to introduce the Heineken 45cl bottle to the Nigerian market. This new addition to our range is crafted for those who appreciate modernity and convenience. It’s another way we’re raising the bar and ensuring that Heineken continues to be the go-to choice for consumers who value a premium drinking experience.”

The 45cl bottle reflects Heineken’s ongoing commitment to evolving with its consumers, offering more options that cater to their diverse needs and preferences. This launch is just the beginning, with other markets across Nigeria set to kick off in the coming weeks. With this new bottle, Heineken continues to deliver an exceptional drinking experience, ensuring that every sip is as premium and satisfying as the brand itself.